FASHION STAGE - Minimidimaxi:
Our corporate strategy is straightforward and practical - to build
an Internet-based hub (a vertical portal, or "vortal")
around which all components of the Canadian fashion and apparel
industry can build and strengthen their information and commercial
The name "minimidimaxi" encapsulates the vision of the company
to include any business regardless of size, budget or geographical
location on the Canadian Fashion Stage.
Worldwide recognition of the industry terms mini, midi and maxi
provide Canadian Fashion Stage with instant, understandable brand
recognition in the global Internet community.
FASHION STAGE's unique ability to provide a wide set
of best-of-breed and proprietary services and products found in
one convenient location.
The practical value and advantage of CANADIAN
FASHION STAGE - Minimidimaxi - for the fashion
industry are as follows:
- Filling an existing Internet and e-business vacuum.
- Creating the "virtual town square" to integrate
- Vertical integration of the various facets of
the industry - from designers to retailers, from manufacturers
to models, from fashion schools to fashion media.
- Providing cost-effective access to the horizontal
range of each facet of the industry - from the smallest couturier
house to the largest volume manufacturer.
- Placing all sectors of the Canadian fashion industry
in a better position to promote and compete on the domestic
and international scene.
- Providing services and products that are beyond
the financial or logistical reach of many existing businesses.
- Facilitating access to capital and markets by
showcasing existing and emerging fashion industry firms.