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Q. What is "Minimidimaxi - The Canadian Fashion Stage"?
A. Minimidimaxi - The Canadian Fashion Stage is a sophisticated
electronic marketplace for Canada's dynamic fashion and apparel
industry. Technically, it is an Internet "vortal", of
vertically-integrated portal. It is unique in the range and depth
of its services. It has been expressly designed to provide all
segments of the industry with affordable access to information,
B2B networking and promotion.
Minimidimaxi
- The Canadian Fashion Stage integrates and showcases all facets
of the fashion industry: from designers to retailers, from manufacturers
to show producers, from models to stylists, from fashion media
to exporters.
Q. When was "Minimidimaxi - The
Canadian Fashion Stage" launched?
A. Minimidimaxi - The Canadian Fashion Stage was officially
launched in December 2000. However, the site was couple of years
in the making, and was rigorously test-marketed under "live"
circumstances throughout 2000.
The
arrival of Minimidimaxi - The Canadian Fashion Stage was warmly
received by the media. One of the world's biggest apparel industry
news services - juststyle.com - heralded the launch of Minimidimaxi
- The Canadian Fashion Stage with an article headlined: New Fashion
Website Aims To Put Canada On Fashion Map.
Similarly,
Minimidimaxi - The Canadian Fashion Stage was the focus of a major
front-page business feature article in the Toronto Star. The Reuters
news agency also wrote and distributed an article throughout its
extensive network.
Q. Who is behind "Minimidimaxi -
The Canadian Fashion Stage"?
A.
Minimidimaxi Crew consists of the network of independent professionals
including: fashion reporters, stylist, make-up artists, photographers,
public relations specialists and website development and support
professionals based in Toronto, Montreal and Ottawa.
Minimidimaxi
- Canadian Fashion Stage is entirely funded by Minimidimaxi Ltd.
Q.
Why was "Minimidimaxi - The Canadian Fashion Stage"
launched?
A.
Canada's fashion and apparel industry is large and growing. However,
it is also highly fragmented and under-promoted. Minimidimaxi
- The Canadian Fashion Stage fills this void. For the first time,
everyone involved in any way with the Canadian fashion and apparel
industry has a common meeting place, regardless of what they do
and where they do it. Canadian fashions are world-class. It is
our role to publicize and promote that fact to both domestic and
international markets.
Q.How is "Minimidimaxi - The Canadian
Fashion Stage" structured?
A.
Minimidimaxi - The Canadian Fashion Stage is structured in a similar
way to the fashion and apparel industry itself. There are six
major industry segments featured:
Fashion Designers;
Fashion Retailers;
Apparel Manufacturers;
Fashion Show Producers;
Styling Experts; and
Media Experts.
Each
of these six major sections is itself divided into three sub-sections:
Featured Companies;
Business-to-Business Services for Companies; and
Resources.
Clients
(or, members, as we call them) of Minimidimaxi - The Canadian
Fashion Stage complete a convenient registration form, which is
then entered in our "Canadian Fashion Directory".
The
Directory is the core of our site - the place to seek out and
discover individuals or companies involved in the fashion and
apparel industry. Keywords supplied by the member direct others
to the three most appropriate categories in our database of some
240 categories.
For
example, if you are a "Textile Wholesaler", your listing
will appear in the following three categories:
· Fashion Retailers: Product Category: Textiles
· Fashion Designers: Business-to-Business: Production Supplies:
Textiles
· Manufacturers: Business-to-Business: Production Supplies:
Textiles
This
categorization was designed to ensure accuracy and to provide
targeted exposure for our members.
Members
of Minimidimaxi - The Canadian Fashion Stage, are also able to
post their own professional or corporate profile for potential
view by millions of industry participants and consumers worldwide.
The information on this unique Web page can be easily edited and
updated by the member.
Q.
What is a Minimidimaxi Magazine?
A.
In addition to industry directory, Minimidimaxi Ltd. publishes
an online Magazine providing "value-added" information:
· Original editorial stories on the industry and its leading
trends and personalities;
· Canadian and International fashion news from a number
of sources; and
· An e-mail newsletter sent to subscribers from media,
buyers and consumers sector.
Q. Is "Minimidimaxi - The Canadian
Fashion Stage" open to the general public?
A.
There is no "key" or pass-code required to access our
site.
However,
members of Minimidimaxi - The Canadian Fashion Stage must be individuals
or companies active in the fashion and apparel industry in this
country. This ensures that our site is indeed an "electronic
marketplace" for the industry alone.
Therefore,
while the public is welcome and encouraged to visit Minimidimaxi
- The Canadian Fashion Stage, they are unable to post or alter
member listings (unless a member's specific site has provided
public contact).
Our Minimidimaxi Magazine has a broad consumer readership.
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