Ginch Gonch 2006


Ginch: noun. Montreal slang for tightey-whiteys. Recently used in association with Gonch, and cool fashion hidden where the sun doesn’t-but should-shine.


Ginch Gonch produces fashionable underthings for the whole family at a wild show at Montreal Fashion Week that included ropes and saddles, blazing guns and acrobatics.

These trendy undies sport cute patterns and high bikini lines, many of which have matching tops. For both men and women, there was a slew of gingham patterns that feel more like spring. I guess it can be any season in the bedroom.

Included in the tributes to Brokeback Mountain were trendy western motifs. Ride ‘em cowboy…and cowgirl!

Daniel Cox, Fashion Editor
Marek Wlazlo, Photographer