Helmer - fall/winter 2009

“Wow!” is the password, and mismatching shoes the prerequisite to get into the Helmer fall-winter 2009 fashion party.


This Montreal Fashion Week favourite experiments with brazen patchwork dresses this season, and livens fall up with a hint of spring. The colourful flute and bell dresses are outstanding, especially when paired with black ribbon blouses. Lines are free-form and circular, graceful and never limiting. The ubiquitous “Wow!” motif was as shocking as the incredible magazine dress, poking fun at fashion victims who have never heard of Helmer.

Winter was also on this designer’s mind, as evidenced by bold and beautiful outerwear including floor-length coats in dark fall colours, as well as in popping crimson. The knits are equally luxurious, whether in the form of cozy sweaters or tentacle-like scarves. What’s amazing about this womenswear collection is that it harbours menswear—in clever disguise! From the high-waisted pants to the uniform-style jacket to the grey power coat, pleasingly gender-free riffs can be found throughout.

In every piece that Joseph Helmer lays his talented hands on, it’s shockingly obvious that he has a fun outlook on fashion, which includes extending fashionista working hours. With Joseph Helmer, even taking your chihuahua for a walk is a grand fashion occasion worthy of flashbulbs.

There were other bulbs, too. Do those bags of onions make you hungry or make you want to cry? I worked up quite an appetite at the show.

Daniel Cox, Fashion Editor
Marek Wlazlo, Photographer