Alfred Sung - Bridal collection 2009


Listening to the heavenly strains of Andrea Bocelli at the unveiling of Alfred Sung’s The White Collection at L’Oréal Fashion Week, I couldn’t help but hear Billy Idol instead.

Indeed, it was a ‘nice day for a white wedding.’ Full-flowing bridal gowns in dazzling white spun every possible fairy tale fantasy is lustrous silk satin and angel tulle. Crinoline underlay and curled hemlines were used to create playful shapes out of the nuptial archetypes, while details such as French seams and loop-and-covered button enclosures showed off Chang’s tailoring genius. Not to mention his unmasked feelings for Audrey Hepburn.

Is a wedding gown with a two-metre circumference on every bride’s shopping list? Maybe not. Some of the more streamlined bridal and bridesmaid dresses do the job quite well. A strapless, organza flute gown is noticeable for its pearl edging and Swarovski crystal accents.

It would have been nice to see some colour diversity in a collection that is by-and-large flawless, one bleeding drop in a sea of white. The thing is, when you have built a 30-year career on perfection, subversion is the only remaining frontier.

Daniel Cox, Fashion Editor
Marek Wlazlo, Photographer