Minimidimaxi Magazine

The perfect cure for winter is a walk through Joseph Helmer’s fall-winter 2010, a vivacious celebration of bold colours in patchwork.

Joseph Helmer can weave a good story, even one told countless times –emergence from the darkness of winter to the fresh beginnings of spring.

“Wow!” is the password, and mismatching shoes the prerequisite to get into the Helmer fall-winter 2009 fashion party.

Helmer interprets the spirit of New Orleans to bring Mardi Gras zest to spring/summer 2009.

Without Helmer in fall/winter 2008’s line-up, it would be less colourful, less playful, and definitely lacking in cinematic grace.

Helmer is emerging as one of the fiercest designers on the Canadian Fashion Stage.

Helmer brings more than a touch of class to fall/winter 2007, along with European elegance and glimpses into fashion history.