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MAC VIVA GLAM IV SPOKESWOMAN SHIRLEY MANSON DONATES $100,000 TO FASHION CARES

New York, April 10th, 2002
M*A*C VIVA GLAM IV SPOKESWOMAN SHIRLEY MANSON KICKS OFF NORTH AMERICAN TOUR WITH A $100,000 DONATION TO FASHION CARES ON BEHALF OF THE M*A*C AIDS FUND

SHIRLEY WILL DONATE OVER $300,000 TO AIDS CHARITIES AROUND THE WORLD THIS SPRING

WHEN M*A*C AIDS FUND AND VIVA GLAM IV SPOKESWOMAN SHIRLEY MANSON HITS THE ROAD THIS SPRING WITH HER BAND GARBAGE, NOT ONLY WILL SHE DELIVER HIGH-ENERGY PERFORMANCES ON-STAGE, THE UNINHIBITED FRONTWOMAN WILL BE USING HER TIME OFF-STAGE TO BRING ATTENTION TO A CAUSE SHE FEELS STRONGLY ABOUT. WHILE ON TOUR, SHIRLEY WILL VISIT AIDS CHARITIES AROUND THE WORLD IN AMSTERDAM, EDINBURGH, TORONTO, NEW YORK, SAN FRANCISCO AND MADISON, WI TO MAKE SEVERAL DONATIONS ON BEHALF OF THE M*A*C AIDS FUND TOTALING OVER $300,000. ON APRIL 19TH SHIRLEY AND M*A*C COSMETICS PRESIDENT, JOHN DEMSEY WILL PRESENT A CHECK FOR $100,000 FROM THE M*A*C AIDS FUND TO FASHION CARES TO BENEFIT THE AIDS COMMITTEE OF TORONTO (ACT), THE LARGEST AIDS SERVICE ORGANIZATION IN CANADA DEVOTED TO PROVIDING HEALTH PROMOTION, SUPPORT, EDUCATION AND ADVOCACY TO PEOPLE LIVING WITH AND THOSE AFFECTED BY HIV/AIDS.

ALONG WITH SHIRLEY MANSON, ELTON JOHN AND MARY J. BLIGE ARE THE FACES OF M*A*C'S VIVA GLAM IV LIPSTICK. 100% OF PROCEEDS OF THE SALE OF THE $15.50 CDN, PRICED LIPSTICK BENEFIT THE M*A*C AIDS FUND. MAC'S RETAIL PARTNERS GENEROUSLY WAIVE ALL ADMINISTRATIVE COSTS SO THAT THE SALES BENEFIT ONLY THOSE IN NEED. SINCE ITS CREATION IN 1994, VIVA GLAM LIPSTICKS HAVE BEEN THE PRIMARY FUND-RAISING TOOL FOR THE MAC AIDS FUND. TO DATE, THE MAC AIDS FUND HAS RAISED MORE THAN $37 MILLION (CDN) IN ORDER TO PROVIDE DAILY SERVICES FOR MEN, WOMEN AND CHILDREN AFFECTED BY HIV/AIDS AROUND THE WORLD.

DATE: FRIDAY, APRIL 19, 2002

TIME: 12:00 NOON

LOCATION: KOOL HAUS
132 QUEENS QUAY E.
TORONTO, ON M5A3Y5

ONLY CREDENTIALED MEDIA WILL BE ALLOWED TO ATTEND
RSVP: AJA BRADLEY (212) 965.6338

   
       

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